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Banking Sector · Retail NPAs

Case Study 01: Reducing Early-Bucket Roll-Forward for a Retail-Focused NBFC

₹120+ Cr Recovered
EXECUTIVE IMPACT SUMMARY

Challenge

Early-bucket collections were run through fragmented, branch-level spreadsheets with no systematic segmentation, inconsistent PTP tracking, and no early-warning mechanism for accounts drifting toward NPA. This resulted in uneven collector performance and rising roll-forward.

ClearDu Solution

ClearDu implemented Collexifi to automate DPD-based segmentation, rule-based case allocation, and Promise-to-Pay capture across the early-bucket portfolio, with escalation workflows for broken promises and role-based dashboards for collectors and management.

Key Results

• 28% reduction in early-bucket roll-forward • 33% improvement in collector productivity • 24% improvement in PTP conversion • 100% of early-bucket accounts under systematic tracking

CLIENT PROFILE

A retail-focused NBFC with a diversified secured and unsecured lending book spanning personal loans, two-wheeler loans, and consumer durable finance. The institution operates through a pan-India branch and digital origination network, servicing a high-volume, high-velocity early-bucket portfolio of several lakhs active accounts. (Illustrative case study based on a representative implementation scenario.)

BUSINESS CONTEXT

Rapid portfolio growth over the preceding two years had outpaced the NBFC’s manual collection capacity. Early-bucket accounts (0-90 DPD) were tracked through branch-level spreadsheets, with each region maintaining its own follow-up cadence and prioritization logic.

As delinquency volumes rose, the absence of a consistent, systematic early-intervention strategy meant that risk-based prioritization was largely informal, and management had no real-time, bucket-wise view of portfolio health to act before accounts slipped further.

CHALLENGE

  • Collectors received account lists via email and WhatsApp with no systematic segmentation by DPD, risk tier, or product type, resulting in uneven workload distribution across the collector base.
  • Promise-to-Pay commitments were recorded manually or not at all, so broken promises went unnoticed until an account had already rolled into a higher bucket.
  • There was no early-warning mechanism to flag accounts drifting toward NPA classification, and regional collection heads could not compare team-level productivity in a consistent way.
  • The combined effect was rising 30-60 and 61-90 DPD roll-forward, inconsistent collector performance, and delayed corrective action on high-risk accounts.

CLEARDU PLATFORM IMPLEMENTED

Primary platform: Collexifi

Collexifi was implemented as the primary solution because the problem was fundamentally one of collection workflow standardization — systematic segmentation, allocation, follow-up, and visibility — which is the core purpose of the platform.

DETAILED SOFTWARE IMPLEMENTATION

  • Portfolio onboarding was carried out through a daily data feed from the NBFC’s loan management system, ingesting loan-level balances, DPD, product type, and prior collection history.
  • Accounts were automatically segmented into DPD-based risk tiers (0-30, 31-60, 61-90) with sub-segmentation by product and ticket size, re-computed nightly as accounts moved buckets.
  • Rule-based allocation assigned accounts to collectors according to tier, geography, and existing workload, replacing manual list distribution.
  • An escalation workflow was configured to automatically flag accounts with two or more broken PTPs for supervisor review and priority follow-up.
  • The Promise-to-Pay capture module was embedded directly into the collector’s daily workflow on both mobile and desktop, standardizing how commitments were logged and tracked.
  • Role-based dashboards were configured separately for collectors, team leads, and regional managers, and the rollout was piloted across three regions for four weeks before phased national go-live over the following six weeks. 

PROCESS TRANSFORMATION

Before: Before Collexifi, collection activity relied on fragmented spreadsheets, manual list distribution over email and WhatsApp, inconsistent PTP tracking, and delayed escalation of high-risk accounts.

After: After implementation, every early-bucket account is visible in real time with DPD-triggered allocation, standardized PTP capture, automatic escalation of broken promises, and comparative dashboards that let regional managers benchmark team performance consistently.

  • Collection managers gained real-time visibility into bucket movement and could intervene before accounts rolled forward.
  • Collectors received prioritized, systematically allocated work queues instead of undifferentiated account lists.
  • Regional managers could compare productivity and PTP conversion across teams on a single, consistent dashboard.

PLATFORM CAPABILITIES USED

  • DPD-based collection workflows
  • Portfolio and account segmentation
  • Automated, rule-based case allocation
  • Promise-to-Pay capture and monitoring
  • Follow-up scheduling
  • Collector productivity monitoring
  • Escalation management
  • Recovery and collection dashboards
  • Audit-ready collection records

KEY RESULTS

  • 28% reduction in early-bucket (30-60 DPD) roll-forward within six months
  • 33% improvement in collector productivity, measured as accounts closed per collector per day
  • 24% improvement in Promise-to-Pay conversion
  • 100% of early-bucket accounts brought under systematic DPD-based tracking, up from roughly 40% under the prior spreadsheet-based process

IMPLEMENTATION CONSIDERATIONS AND CONTROLS

  • Loan-level data from the LMS feed was validated during onboarding to ensure accurate DPD and balance mapping before go-live.
  • Role-based access separated collector, team lead, and management views to maintain appropriate data visibility.
  • Exception handling was configured for accounts with disputed DPD or in active restructuring, routing them to a separate review queue.
  • A phased rollout with structured collector training supported adoption and minimized disruption to ongoing collection activity.

CONCLUSION

By replacing fragmented, spreadsheet-driven tracking with Collexifi’s DPD-triggered workflow automation, the NBFC established a standardized, measurable early-bucket collection process. The combination of systematic segmentation, automated allocation, and structured PTP monitoring gave collection managers the visibility needed to intervene earlier, directly reducing roll-forward and improving overall collection efficiency across the portfolio.

LAYOUT-READY SUMMARY

BANKING SECTOR · RETAIL COLLECTIONS 28% Lower Roll-Forward

 


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