Why are Data Science and AI becoming so popular in Banking and Finance Industry?

Categories Data Science, Financial, Services
April 27, 2023


The use of Data Science and AI in the banking and finance industry is rapidly changing the face of the Financial Industry. Every Bank and Financial Institution is looking for new ways to better understand their consumers and build loyalty through better performance.

Banks are trying to find patterns in the vast amount of accessible transaction data to connect more effectively with their consumers. Banks and FinTech use data from transactions, trends, history, communications, and customer loyalty to use Data Science & AI in Banking and Financial Institutions. To achieve this, the banking and finance industry can utilize various data analysis and data science methods, including machine learning, data fusion, and integration, natural language processing (NLP), deep learning, etc.

The world’s largest Banks and Financial Institutions process terabytes and even petabytes of valuable customer information every day. Anyone who refuses to use this data and its analytics methods possibilities leaves one of the key development vectors. The initiation of technologies based on Data Science and AI provides:

  • A well-evolved system of Data Science Fraud Prevention, Risk Analysis, and Debt Recovery, capable of self-training.
  • Increase customer loyalty through personalized financial management and promotion of the most relevant offers for each.
  • Increase profitability and productivity of operational processes. It helps you to save a good amount in operational costs.
  • Increase the efficiency of employee knowledge and skill development.

The ability to rapidly analyze a large amount of data is a major determinant of the success of modern Financial Institutions. Any market participant should understand why the biggest Banks and Fin-Techs in the world are investing heavily in Data Science and Artificial Intelligence. Below are the most important Data Science and AI applications in Banking and Financial Institutions.


modern Financial Institutions

1. Risk Management / Risk Analysis

Risk Analysis and Management is one of the most important aspects of providing financial services. This discipline is critical to the safety, reliability, and profitability of a company’s day-to-day operations. 

Banking risk management has changed significantly over the past decade due to the emergence of new threats. The global financial crisis has tightened regulations. The introduction of data science enables new risk management models. Machine learning technology helps detect complex nonlinear patterns in large amounts of data and create more accurate models.

These data models self-learn from every bit of data and patterns, improving their predictive power over time. Risk modeling is a priority for data science projects in investment banking. This is because risk modeling regulates banking and plays an important role in the pricing of financial products. In corporate finance, mergers and acquisitions, corporate restructuring and restructuring, and investment banking, a company's net worth is evaluated to raise capital to fund the company. 

Risk Management

Various risks arise from the need to interact with competitors, investors, regulators, customers, and other institutions. They differ in their significance and potential for financial loss.

Therefore, the first step in mitigating risk within a bank is identifying, prioritizing, and monitoring it. By analyzing vast amounts of information about customers, loans, insurance outcomes, and other market operations, modern algorithms based on machine learning and risk management data science techniques uniquely improve risk assessment models and financial Improve agency responsiveness and profitability over time.

This is why the concept of risk modeling has become important for banks. The best way to assess it is with the tools and information available through data science. Innovators are now leveraging big data to harness the power of new technologies and use data-driven decision-making processes to make better risk-based decisions.

2. Fraud Detection and Prevention

Every year, financial institutions spend billions of dollars on fraud detection apps. This is because it can damage the company's brand and reputation.

Data science plays a key role in collecting, summarizing, and predicting customer databases to detect fraud. Analyzing customer datasets to get accurate information is not possible before data science/big data exists.

AI and machine learning can help banks combat fraud. For example, a credit card fraud analytics data model can be created to provide data information and classify legitimate or fraudulent transactions based on details such as purchase amount, location, merchant, time, and other parameters.

Fraud Detection and Prevention

Fraud detection applications can prevent a bank's reputation. As such, the financial sector spends billions of dollars each year on data science for banking and financial services.

Detecting fraud requires using data science to collect, aggregate, and predict customer databases. Before the advent of data science and big data, data science made it impossible for banking professionals to analyze customer datasets and generate accurate information.

AI machine learning can help banks prevent fraud. Data models can be developed to analyze credit card fraud using various parameters such as purchase amount, location, merchant, and time.

Machine learning algorithms can timely detect and suppress fraudulent operations related to bank cards, accounts, transactions, etc. For example, you can highlight new accounts with suspicious large purchases.

Banks are also implementing systems to monitor unusual transactions based on behavioral profiles. For example, if a customer suddenly orders a transaction that doesn't fit their normal behavior, the bank's algorithm can require additional confirmations to complete it.

3. Customer Data Management

Banks collect, analyze and store vast amounts of data. The goal should not only be to ensure compliance but to learn more about your customers to create revenue opportunities using machine learning and data science methods.

By collecting customer information, we can create behavioral profiles to further determine the best promotional methods. Using comprehensive information about customers and the company's history of interactions with them, experts can identify important trends and predict future behavior with high accuracy. Additionally, data science can help automate this process, freeing up employees' valuable time to solve more important and creative tasks.

Customer Data Management

More and more people are now using digital banking. Data scientists need to isolate the most relevant customer data. Data specialists then use machine learning models to isolate and process only the most relevant customer information, using information about customer preferences, interactions, and behaviors to make business decisions. It can be improved. This allows banks to unlock revenue opportunities by processing only the most relevant information.

In today's era of big data, banks have to manage huge databases. Collecting, analyzing, and storing large amounts of data is difficult. As a result, various financial firms are adopting data science, machine learning, and natural language processing (NLP) tools and techniques to better understand their consumers and develop new revenue-generating tactics. Converting to a format that can be used for Data scientists use a variety of methods to separate related data. By analyzing this data, you can learn more about consumer behavior, priorities, and more. This allows you to create more efficient models with more accurate results.

4. Prediction of Customer Lifetime Value

A company's customer lifetime value estimates the total value gained from a customer relationship over the course of the relationship. This initiative will play a key role in building and maintaining customer relationships for higher profitability and growth.

It is becoming increasingly difficult for banks to attract and retain profitable customers. With increasing competition, banks need to have a 360-degree view of each customer and focus resources efficiently. Data science plays a leading role in this. First, we need to consider a wide range of data such as attrition and acquisition of customers, use of various banking services and products, profitability and volume of those products and services, and other customer characteristics such as geography, demographics, and markets.

Often this data needs to be cleaned and manipulated to make it usable and meaningful. Bank customers are highly diverse in terms of their profiles, products, services, expectations, and behaviors.

Generalized Linear Models, Regression Trees, Classification, and Stepwise Regression are some of the tools and approaches a data scientist can use to develop his CLV models. One of the most important processes for maintaining good customer relationships and improving profitability and growth is creating predictive models that determine future marketing strategies based on CLV.

To predict future revenue for each customer, banks use various predictive analytics techniques. This allows banks to classify their customers into different groups according to their expected future value.

If you can identify them, you can maintain strong connections with high-value consumers in the future. This can be achieved by spending more time and resources on them, such as B. Improving customer service, pricing, offers, discounts, etc. Classification and regression trees (CART), stepwise regression, and generalized linear models (GLM) are the most commonly used data science techniques for this purpose.

5. Debt Recovery

Debt Recovery

Collection agencies typically have a large number of outstanding cases and are limited in the number of calls they can handle due to their human resources.

Under such a constraint, we would not be able to call all debtors and would need a way to select which ones to call. Not calling a debtor that requires human persuasion increases the risk of further delinquencies and non-payments, while calling a debtor that does not require additional persuasion leads to wasted effort.

Our goal is to determine under what conditions a call would be most effective in obtaining ultimate repayment, and the number of calls to each debtor while respecting the capacity constraints of the collection agency to create an optimal schedule.

In most cases, the debt collection approach remains complicated, incompetent, and out-of-date. In today's expeditious digital world, customers demand accessibility, flexibility, and choice. Paying off your debt should be easy and painless, not a process of nasty letters or multiple phone calls at inconvenient times. This is where Data Science and AI come into play. In recent years, debt collection has been disrupted by DSAI. AI enables organizations to take advantage of advanced analytics, behavioral science, and machine learning (ML).

Experts continue to emphasize the importance of data collection, Data Science and AI, but few know what wisdom and value this will bring to the industry and foster a customer-centric mindset. Artificial intelligence and machine learning use data to predict consumer behavior and predict payments. By training an algorithm to evaluate the collected data, analytics can predict which customers are most likely to pay again after missing a few installments and who are most likely to default.


The application of data science in banking is more than a trend today. With the digital transformation of banks and evolving customer preferences, data science is a necessity today. Our on-demand data platform provides banks with high-speed, advanced data science capabilities to meet new challenges and explore new opportunities.

Like other companies, financial institutions solve many internal tasks when introducing innovations. Collecting data, attracting specialists, building technology stacks, and identifying effective marketing solutions - all of these plans and methods are ready to be implemented into your target business processes.